The makeup designer for this show also owns the brand it uses — which means, unusually, the product attributions come from the person who both chose them and makes them. Lexi's first-episode red lip is a $22 lip cream. Jules's blue eye is built on a $26 crayon named after a late cast member. Both are in stock today. The one product the designer singled out as her hero has a dead product page.
We checked every item below against live inventory on 10 August 2026. Below: what is confirmed, what it costs, and the disclosure you should have before reading any of it.
The disclosure first
Donni Davy is the head of the show's makeup department and the founder of Half Magic, the brand behind almost every product named here. That is not a scandal — it is a well-known arrangement, and the brand grew directly out of the show's aesthetic. But it does mean the product attributions and the commercial interest point the same way, and you should know that before you spend $225 on a collection.
What it also means, practically: these attributions are unusually reliable. When a makeup designer names a competitor's product, it is testimony. When she names her own, it is documentation.
What she said the season is doing
The season's brief changed, and Davy has been explicit about why. From her interview with WWD:
"These girls are not experimenting with their makeup anymore. They are deliberately putting certain looks on to get outcomes."
And to Marie Claire:
"The motives for the makeup have changed. Seasons one and two were about expressing, discovering, and experimenting with one's identity — this season they are young adults and the motivation is to make money."
She is also, refreshingly, hostile to the prevailing trend:
"We've been in a clean girl makeup trend for years now and it's soul crushing to see everyone look the same."
On Rue, the counterpoint that explains the whole approach: "There's nothing on her face. Her character requires no makeup other than makeup to make her look less pretty."
The products, with prices and stock
Three attributions are specific enough to act on.
| Look | Product | Price | Stock |
|---|---|---|---|
| Lexi's episode-one red lip | Mouth Cloud Soft Matte Lip Cream in Self Help (true red) | $22 | In stock |
| Jules's blue eye base | Sparklestik Eye Crayon in Cloud Kid (warm icy blue) | $26 | In stock |
| Jules's "disco blush" finish | Beam Trap Skin Illuminating Balm | $26 | In stock |
| Angel's lip | Magic Drip Glitter Lipgloss | $24 | 9 of 10 shades in stock |
The Cloud Kid crayon carries a detail worth knowing: it is named after Angus Cloud, the late cast member. Davy demonstrated Jules's blue look with it in her own tutorial, finishing with the Beam Trap balm as a wash of "disco blush".
⚠️ One shade caution: the Magic Drip gloss in Blushing Lizard is the only shade sold out. Every other shade is available.
The limited edition that never sold out
Here is the genuinely useful finding, and it cuts against the usual advice.
The Euphoria × Half Magic collection launched as a limited edition. Nearly four months later, every piece is still in stock:
| Item | Price |
|---|---|
| Full collection | $225 |
| Eyeshadow palette | $59 |
| Glitterpuck pressed fairy dust | $34 |
| Magic Flik liquid eyeliner (the winged-liner tool) | $26 |
| Flik Eraser | $26 |
| Glitterpill | $27 |
| B*tch Ur My Soulmate lip gloss | $24 |
| Face gems | $15.50 |
| Wing Magician stencil | $14 |
"Limited edition" here has meant limited run, not limited time. If you have been holding off because you assumed it was gone, it is not — and there is no scarcity premium to pay on the secondary market.
The Magic Flik liner at $26 is the one with real heritage: winged liner is the character signature Davy has described as "always super effective" on Maddy, sometimes set with rhinestones. Her account of the earlier seasons is that the aim was to make looks that were "pause-worthy" — designed for a viewer to stop the episode and study the face. That is a rare and honest description of what this show's makeup was actually for, and it explains why the products behind it became a business.
The character work is also more differentiated than the products suggest. Davy has described Cassie's look, to Who What Wear, as "very feral — opposite of clean girl": frosty, tight-lined, piercing eyes; frosty lips; lip liner. That is a technique brief, not a shopping list, and it is reproducible with products you already own. The technique is the transferable part; the specific tube is not.
The hero product you cannot buy
This is the part other roundups get wrong, and it is why we check links rather than copy them.
Davy named a hydrating set-and-refresh mist as her hero product in two separate interviews — the thing she reaches for constantly. Her stated technique explains why:
"I'm always adding rawness and realness back into the skin, especially over a hefty glam."
That product is gone. Its retailer page returns a 404, and a search of the brand's own catalogue returns nothing. It appears to be discontinued.
Several major beauty titles are still linking to it at $24. Those links are dead. If you followed one and wondered whether you were doing something wrong — you were not.
The technique survives the product, and it is the more useful takeaway anyway: a hydrating mist over finished makeup, to break up the flatness of heavy coverage. Any facial mist does that. The specific bottle is not the point, which is fortunate, because you cannot have it.
If you cannot have it
If you want one thing, buy the $22 lip cream. A true red matte lip is the least trend-dependent item on this list, it is the cheapest, and it is a documented one-to-one match with a specific look from a specific episode.
Skip the $225 collection unless you want all of it. Buying the three attributed products individually — lip cream, crayon, balm — comes to $74. The collection is only worth it if you want the palette and the liner set as well.
On the blue eye specifically: the crayon is a base, not the finished look. Davy built the "abstract" sky effect on top of it. Buying the $26 crayon and expecting the screen result is the mistake to avoid — you are buying the same starting point, not the same outcome.
And the honest general note: this is makeup designed to be noticed at close range on a lit set. Davy's whole stated project this season is against uniformity, which is a good reason to treat these products as a starting palette rather than a costume. The person who made them would almost certainly agree.
FAQ
What lipstick is Lexi's red lip in Euphoria season 3? The Half Magic Mouth Cloud Soft Matte Lip Cream in Self Help, a true red, at $22 — identified as the exact shade used for her first-episode look. In stock as of 10 August 2026.
What did Jules use for the blue eye look? Half Magic's Sparklestik Eye Crayon in Cloud Kid, a warm icy blue, at $26, as the base — finished with the Beam Trap Skin Illuminating Balm at $26 as a wash of "disco blush".
Is the Euphoria x Half Magic collection sold out? No. Every piece was still in stock when we checked, months after its limited-edition launch. The full collection is $225; individual pieces run $14 to $59.
Why is Half Magic in every answer? Because the show's head of makeup, Donni Davy, founded the brand. The attributions are reliable for that reason, and the commercial interest runs the same direction — worth knowing before you buy.
What is the Magic Flik liner? A $26 liquid eyeliner from the Euphoria collection, tied to the winged-liner look Davy has described as the most effective signature for Maddy.
Which shade is sold out? Only the Magic Drip Glitter Lipgloss in Blushing Lizard. Every other shade of that gloss, and every other product listed here, is available.
What happened to the hydrating mist she recommends? It appears to be discontinued — its retailer page is a 404 and it is absent from the brand's own catalogue, though several beauty sites still link to it at $24. The technique, misting over finished makeup to restore realness, works with any facial mist.
Does the makeup still use rhinestones? Davy describes rhinestones as part of the earlier seasons' winged-liner looks. The stated brief for this season is more deliberate and outcome-driven rather than experimental — the face gems remain available at $15.50.