"See PRACTICAL MAGIC 2 only in theaters September." That sentence closes nineteen of the twenty-four product descriptions in MacKenzie-Childs' Practical Magic 2 collection, and in most of them it is the only line with anything to do with the film.
We read all twenty-four of them on 23 August 2026, along with the studio's own shop and one Los Angeles farm that has been folded into the same marketing wave. The question we started with is the one this site always asks: if you loved that house, what can you actually buy, and what is it? The answer turned out to have less to do with witchcraft than with inventory.
Twenty-four pieces, $3,558.80, and a kettle in the middle
Here is the whole collection as the shop listed it, in its own order of price. Every figure was read from MacKenzie-Childs' own product pages and collection feed, in the United States market, on 23 August 2026.
| Piece | Price | SKU |
|---|---|---|
| Courtly Stripe Stemless Wine Glass | $39.95 | 59228-41 |
| Pot Croaker Pot Climber | $49.95 | 35516-1114 |
| Courtly Check Saucer | $59.95 | 89206 |
| Courtly Check Large Glass Candlestick | $79.95 | 34745-040 |
| Petite Pumpkins, three colourways | $89.95 each | 35509-1898/1901/1904 |
| Courtly Check Round Tray | $99.95 | 89269-40 |
| Tango Vase | $99.95 | 41120-105 |
| Fergal Frog on Ball | $119.95 | 35514-3002 |
| Courtly Check Frog Hide-A-Key | $129.95 | 210-1604 |
| Courtly Check Wine Cooler | $129.95 | 89240 |
| Courtly Check Tall Vase, Curiosity Pot, Small Pedestal Platter | $139.95 each | 89830-40R, 89398-40R, 89422-40 |
| Courtly Check Black Cameo Pumpkin | $149.95 | 35509-1182 |
| Courtly Check 2 Quart Tea Kettle | $179.95 | 89257 |
| Haunted House Spooky Hand Candle Holders | $179.95 | 35509-1064 |
| LED Dome Table Lamp, Spellbound Witch & Moon, Fergal Jack O' Lantern, Glass Cake Dome | $199.95 each | 84304-040, 35509-0607, 35509-1344, 51171-40 |
| Courtly Check Witch Hat on Books | $249.95 | 35509-1661 |
| Courtly Check & Stripe Large Wall Mirror | $499.95 | 249-4439 |
One of each comes to $3,558.80. The median piece is $134.95, the cheapest is a wine glass and the dearest is a mirror, and there is a $460 gap between them. Nothing here is cheap and nothing pretends to be — this is a shop whose ordinary saucer is sixty dollars. The Bear's actual on-screen bowls are $16 apiece, because they are restaurant ware.
The collection page also carries the shop's own stock field, a per-product number the page labels item_stock. Added up across the twenty-four, it reports 9,991 units. The tea kettle alone reports 3,099. Six pieces report zero: the three sets of petite pumpkins, the frog hide-a-key, the frog on a ball and the Tango vase. We could not confirm what that field counts, and the pages themselves are drawn in the browser rather than sent as finished HTML, so we could not read a sold-out label to check it against. Treat 9,991 as the shop's own signal rather than a promise, and treat the six zeroes the same way.
Nineteen of them were on sale before the film was
The kettle is a good place to start because it is the piece every shopping round-up leads with. Its description now begins, "Every good ritual starts with putting the kettle on," and identifies it as part of the collection. Its SKU is 89257, and the Internet Archive holds a copy of that same product page from December 2023, under the same URL, more than two years before anyone was selling a sequel.
So we checked all twenty-four the same way, asking the archive for the earliest capture of each SKU's page before August 2026. Nineteen came back with one. Four of those go back further than the sequel's development: the round tray, the wine cooler, the small pedestal platter and the saucer were all on the shop's own site in October 2016.
Five returned nothing earlier — the witch hat on books, the witch-and-moon figure and the three petite pumpkin sets. That is not proof they are new. The archive's coverage of this shop is patchy, and several of the nineteen were captured for the first time only in February 2026. It means we could show the pre-history of nineteen pieces and could not show it for five.
This is not a criticism of the objects. A hand-painted enamel kettle is the same kettle whether or not a film exists, and MacKenzie-Childs has been painting checks on things since long before anyone thought of a sequel. But it changes what the word collection is doing on that page. This is not a run of pieces made for a film. It is a shelf, assembled from a catalogue, given a name and a closing line.
The five that forgot to mention the film
There is a second count worth making, and it is not the same nineteen.
Nineteen of the twenty-four descriptions name the film. Five do not: the wall mirror, the frog hide-a-key, the large glass candlestick, the orange petite pumpkins and the Tango vase. Their copy is untouched, describing a keyhole hanging mechanism and a bold bouquet and nothing else. Only one piece — the orange pumpkins — falls into both gaps, so fifteen of the twenty-four are both demonstrably older than the collection and carrying the film line. The most expensive thing on the page has no film reference at all.
The mirror is the tell. The listing calls it the Courtly Check & Stripe Large Wall Mirror at $499.95; its own product description calls it a Small Wall Mirror. Both sentences were on the shop's site on 23 August 2026. That is what a fast retag looks like from the outside, and we would rather show you the seam than pretend we did not see it.
The studio's own shop prints most of it on demand
WB Shop's Practical Magic 2 collection is a different kind of thing. It holds nineteen products for a shopper in the United States, nine of which are for the house rather than the body.
| Item | US | UK | Canada |
|---|---|---|---|
| Coaster | $10.95 | £9.00 | CA$16.00 |
| Scented soy candle | $21.95 | £17.00 | CA$31.00 |
| Margarita glass | $29.95 | not offered | not offered |
| Apron | $35.95 | £27.00 | CA$51.00 |
| Doormat | $39.95 | £30.00 | CA$56.00 |
| Travel mug | $39.95 | £30.00 | CA$56.00 |
| Canvas print | $42.95 | £32.00 | CA$61.00 |
| Sherpa blanket, from | $49.95 | £38.00 | CA$70.00 |
| Coined napkins, from | $54.95 | £41.00 | CA$77.00 |
One of each of the nine, at the cheapest size where a size exists, is $326.55 in the United States. The eight a British shopper is offered come to £224.00. Australian readers should note something the shop does not put in front of you: its own country list, at the foot of the shipping policy, sets Australia to US dollars. Ask the shop for its catalogue as an Australian and the numbers do not move at all, because they are still dollars.
The margarita glass is the odd one out twice over. It is the only one of the nineteen not offered outside the United States, and it is the only one that does not come from the same supplier as the rest. Eighteen of the nineteen products in this collection carry a vendor field reading printful — the print-on-demand service. The glass, laser-engraved and listed on 20 August, comes from a different supplier. Everything else is an existing blank with artwork on it, made after you order it — the same arrangement behind roughly 83% of Netflix's Stranger Things catalogue.
That is worth knowing before you spend $49.95 on a blanket. Print-on-demand is why the collection could exist at all — a studio can open a nineteen-piece shop in an afternoon — and it is also why nothing in it will ever be rare.
The copy is honest enough about its own ambitions. The strongest claim in the whole collection belongs to the sherpa blanket, which is "inspired by Sally Ownes' line from Practical Magic." The misspelling is the shop's, and it appears on a second product too.
The $310 box that has existed since 2024
The oddest entry in the wave is Flamingo Estate's box, which opens: "To celebrate PRACTICAL MAGIC 2, we did the most impractical thing we could think of: we went back to old magic." Ten objects, ten rituals — a mandrake candle, a pillow mist, oracle cards, ritual clearing wands, drinking chocolate.
Read from the seller's own product endpoint with the currency pinned to dollars, it is $310.00 as a one-off, and the subscription plan attached to the same page prices it at $275.00. Elsewhere it has been reported at a lower figure; we are quoting what the shop answered us on 23 August 2026.
The thing to notice is the address. It lives at the handle seasonal-subscription-box, and the Internet Archive has captures of that exact URL from February 2024. This is the farm's standing quarterly box, wearing the film for one season. It is a nice box. It is not a Practical Magic box that will exist next spring.
Nobody is claiming any of this was on screen
Across all forty-four products we could read at first hand — twenty-four at MacKenzie-Childs, nineteen at WB Shop, one at Flamingo Estate — the number that claim to reproduce an object seen in the film is zero.
Not one description says "as seen in," "screen-used," "screen-accurate," or "replica." The strongest language anywhere is "inspired by," and the most common is a sentence telling you when the film opens. We looked for the stronger claim specifically, because when it exists it is the most valuable thing a licensed object can carry, and it is what made the Bajoran earring worth writing about. Here there is nothing to grade. Everyone is selling a mood.
There is a structural reason for that, and it is not the retailers' fault. The Owens house has never been a place you could shop, any more than Emily's apartment was, which is a 470 m² soundstage with one brand-confirmed object in it. The 1998 exterior was a facade built for filming and taken down afterwards, and Wikipedia's production section places the sequel's shoot at Warner Bros. Studios Leavesden in Hertfordshire, with location work around London. Reports from the studio's spring presentation say the house was rebuilt there. We have not seen a first-hand production document describing that set, so we are not going to tell you the house is back and then sell you a doormat on the strength of it.
Warner Bros. announced the programme on 4 August. Trade coverage of that announcement names eight partners, including Wayfair, Flamingo Estate and SharkNinja, and quotes the studio's consumer products chief saying each product "captures the charm, mystery and magic" of the original. Charm and mystery are not provenance, and the wording is careful.
What we could not read
Wayfair is in that list of eight, and Wayfair answered our requests with HTTP 429. We can see its collection described elsewhere, with a jewellery box and a mango wood end table, but we did not get a price out of Wayfair's own site and we are not going to reprint one from a shopping round-up. If we get in later, we will add it.
We also did not test a checkout anywhere. Every price above is what the seller offers, not what a real address pays after shipping, duty and tax. MacKenzie-Childs' delivery terms are drawn client-side and we could not read them from a plain request, so we cannot tell you which countries it ships to; the WB Shop's country list is readable, and it is where the Australian currency detail came from.
And we have no figure at all for the one object most readers actually want, which is the house. Nothing in any of these three shops is a piece of it.
FAQ
Is anything in the Practical Magic 2 collections an object from the film? No. We read forty-four product descriptions across the three shops whose own endpoints we could reach, and none of them claims to reproduce anything seen on screen. The strongest wording anywhere is "inspired by." That is unusual only in how consistent it is — licensed collections often make a screen claim on at least one piece.
How much is the MacKenzie-Childs Practical Magic 2 collection? Twenty-four pieces, $39.95 to $499.95, $3,558.80 for one of each, median $134.95. Read from the shop's own US product pages on 23 August 2026. The tea kettle everyone photographs is $179.95.
Was the tea kettle made for the film? No. It is SKU 89257, and the Internet Archive holds a capture of that same product page from December 2023. Its description has been rewritten to name the collection; the object has not changed.
Which pieces in that collection are actually new? We could not prove any of them are. Nineteen of the twenty-four have an archived page from before the collection existed, four of them going back to October 2016. The remaining five — the witch hat on books, the witch-and-moon figure and three sets of petite pumpkins — have no earlier capture, which is suggestive but not evidence, because the archive's coverage of this shop is uneven.
What does the studio's own shop sell for the house, and where does it ship? Nine home items, from a $10.95 coaster to napkins at $54.95, $326.55 for one of each in the United States and £224.00 for the eight offered in Britain. Canada is priced in Canadian dollars; Australia, per the shop's own country list, is billed in US dollars, so Australian shoppers see the American numbers unchanged.
Is the Flamingo Estate box a Practical Magic product? It is the farm's standing seasonal subscription box, themed for the film. Same product URL, archived since February 2024. It is $310.00 once or $275.00 on the subscription plan, read from the seller's endpoint with the currency pinned to dollars.
Why is the margarita glass only sold in the United States? The shop does not say. What we can see is that it is the single product in the collection not supplied by the print-on-demand service behind the other eighteen, and the single product missing from the British, Canadian and Australian catalogues. A separate supplier with a narrower territory is the obvious explanation, and it is a guess.
If none of it is screen-accurate, what would we buy? Something we would have wanted anyway. The pieces here that will still look right in March are the ones with no film reference on them — the enamel tray, the wine cooler, the plain glassware — and those are the ones that were in the catalogue before the film and will be in it afterwards. The doormat that says "The Witch is In" is a September object, and it is priced like one at $39.95.